I read with great interest an article in New Strait Times dated 20March 2008. It said and i quote
" children had been brain washed into buying according to brands. This was evident in the "Kids Lunch Box Challenge " held to determine the effects of advertisements on children's food choices. Most of the children who took part in the challenge picked fast food and carbonated drinks instead of nutritious food and water.
" It was a kid's dream. And the kids went for it especially those (food) that came with toys.