Healthy food choices in the UK

I watched Jamie Oliver's show about bringing healthy food to schools in the UK with great fascination. It was truly a crusade because the children was so used to being served high fat,high sodium food that they shunned fruit,vegetables and healthy food and were adamant to eat what they wanted. And many of these children went home to busy mothers who themselves served the children the same unhealthy food. Oliver's message is clear : Children deserved healthy , nutritous food and should be weaned off their junk food diet. Their health is at stake!